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Digital Marketing Checklist for Truck Stop Franchisees
In the middle of the night, the dispatcher for a large fleet is trying to find their drivers fuel, food, and parking. They’re searching to find the ideal stop, some place that won’t take their drivers more than five miles off the highway and has all of the services their drivers need. How do they […]
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Take Charge of Your Truck Stop Inventory Management
The average truck stop and convenience store may carry more than $100,000 in inventory on any given day. Do you have the information you need to make the most profit out of the way you manage your store stock? For convenience stores, inventory turns about 20 to 35 times each year. Most stores keep about […]
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What You Need to Know about Credit Card Limits at Gas Pumps
Truck drivers filling up at your truck stop may be unhappy with the limits set on credit and debit purchases at the pump. When a trucker wants to purchase $300-$400 worth of fuel, they may have to re-swipe their card each time it hits the limit of $100. Or, the driver can go in the […]
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Why We Appreciate Truckers–And You Should, Too
According to Business Insider, trucker’s move more than 70% of America’s freight. That’s more than 10 billion tons annually. How does that compute for the everyday American? Everything we buy in stores, everything in our homes came off a truck at some point in its product life cycle. The trucking industry contributes greatly to the […]
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COVID-19 and Your Truck Stop
Right now, many non-essential businesses are closing in order to slow the spread of COVID-19. Truck stops and gas stations will, at least for the time being, remain open. The trucking industry as a whole is playing a critical role in the global supply chain, helping stores stock their shelves and helping concerned consumers get […]
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6 Millennial Buying Trends at C-Stores & Truck Stops
Millennials have been blamed for “killing” at least 26 aspects of American life, from real estate to breakfast cereals to marriage. This group of consumers, born between 1981 and 1996, numbers about 71 million people, just behind the Baby Boomer generation (1946-1964) with 74 million people. They’re a growing part of your customer base, but […]
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Benefits of a Diesel Island
Thought about adding a Diesel Island to your location? Are you located near a major highway? Do your customers ask if you accept OTR Fleet cards? Are you located near a large trucking company? If you’ve answered yes to any of these questions, you need to seriously consider adding a diesel island to your business. […]
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Truck Stops: Terminals vs. POS Systems
Picture the average evening at one of your truck stop locations. It’s 7pm. A wave of customers rolls in. They just drove 8 straight hours and landed at your busiest truck stop during its busiest time. How does your truck stop manage all of their payments? We’ll compare, in two scenarios, how your truck stop […]
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EBT/Food Stamps – Rules and Regulations
Fuel stations that don’t accept federal benefits cards could be missing out on an opportunity to grow grocery revenues. Each year, about 42 million Americans receive benefits to buy food through the federal Supplemental Nutrition Assistance Program or SNAP program. Historically, this program has also been known as food stamps, because in the pre-digital […]
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