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State of the Trucking Industry in 2021
Last year, the record-high demand for online goods, Personal Protective Equipment (PPE), and medical supplies strained the country’s supply chain and ultimately tested logistical efficiency. Then, as states shut down, freight volumes rapidly decreased. Revenues took a dive. The most immediately impacted people in the industry were truckers. Truck drivers were challenged to navigate potential […]
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Processing at Your Unbranded Diesel Island
You own a branded truck stop with an unbranded diesel island. The harsh reality is you’re losing money every time a truck passes because your stop isn’t able to process Over The Road (OTR) fleet cards. Word gets out. Then, not only are truckers not stopping to buy your diesel, they’re talking among themselves about […]
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COVID-19 and Your Truck Stop
UPDATE: Here we are, nine months later, and we are still in the grips of the Corona Virus pandemic. We’ve gone through widespread, unprecedented shut-downs and re-openings, only to be faced with the possibility of shut-downs again, as we navigate the holiday season. The trucking industry as a whole continues to play a critical role […]
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Digital Marketing Checklist for Truck Stop Franchisees
In the middle of the night, the dispatcher for a large fleet is trying to find their drivers fuel, food, and parking. They’re searching to find the ideal stop, some place that won’t take their drivers more than five miles off the highway and has all of the services their drivers need. How do they […]
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Take Charge of Your Truck Stop Inventory Management
The average truck stop and convenience store may carry more than $100,000 in inventory on any given day. Do you have the information you need to make the most profit out of the way you manage your store stock? For convenience stores, inventory turns about 20 to 35 times each year. Most stores keep about […]
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What You Need to Know about Credit Card Limits at Gas Pumps
Truck drivers filling up at your truck stop may be unhappy with the limits set on credit and debit purchases at the pump. When a trucker wants to purchase $300-$400 worth of fuel, they may have to re-swipe their card each time it hits the limit of $100. Or, the driver can go in the […]
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Why We Appreciate Truckers–And You Should, Too
According to Business Insider, trucker’s move more than 70% of America’s freight. That’s more than 10 billion tons annually. How does that compute for the everyday American? Everything we buy in stores, everything in our homes came off a truck at some point in its product life cycle. The trucking industry contributes greatly to the […]
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6 Millennial Buying Trends at C-Stores & Truck Stops
Millennials have been blamed for “killing” at least 26 aspects of American life, from real estate to breakfast cereals to marriage. This group of consumers, born between 1981 and 1996, numbers about 71 million people, just behind the Baby Boomer generation (1946-1964) with 74 million people. They’re a growing part of your customer base, but […]
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Benefits of a Diesel Island
Thought about adding a Diesel Island to your location? Are you located near a major highway? Do your customers ask if you accept OTR Fleet cards? Are you located near a large trucking company? If you’ve answered yes to any of these questions, you need to seriously consider adding a diesel island to your business. […]
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